Aries works within the interspace between luxury label refinement, and streetwear's anarchic character and accessibility, putting forth a fresh vision of high-end casual style with a finely sharpened design edge. The label’s philosophy is distilled from the dynamic industry experience and personal vision of Italian-born, UK-based designer Sofia Prantera, who founded Aries in 2012 after working long stints with cult labels Slam City Skates and Silas.